Communicating the health impacts of air pollution

Like many issues, air pollution is very complex. But while for most of us it is obvious that air pollution is not good for our health and, therefore, that urgent action is needed, others need some convincing.

That’s why we wanted to share some useful resources that have been produced to help you communicate the health impacts of air pollution.

The facts

Air pollution experts at King’s College London have produced a report detailing the everyday impacts that air pollution in the UK is having on our health. This includes overall statements about the health impacts for the UK as well as statistics for nine cities:

  • Birmingham
  • Bristol
  • Derby
  • Nottingham
  • Liverpool
  • London
  • Manchester
  • Newcastle
  • Southampton

The toolkit

As the research is quite dense, communication experts at Purpose have created a toolkit to help people talk about the research. As part of this they have carried out some message testing to examine how to best communicate the health impacts of air pollution to the general public in the UK so you can be confident that you are being clear and robust.

Friends abroad?

The research also included some cities in Poland so if you have friends there you can also share the report and the Polish toolkit to help them raise awareness of the problem there as well.

Photo credit: miuenski miuenski

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